BRICK CONVENTION is the Greatest LEGO® Fan Event on Earth and brings all of the creative hands-on, minds-on fun of LEGO® building and experiences together in one activity- and entertainment-packed family event for children of all ages and builders of all skills and interests.

A portion of the proceeds from each Brick Convention is donated to Creations for Charity. Creations for Charity is an all-volunteer nonprofit organization that buy new LEGO sets for underprivileged children around the world during the holidays.​​